Communal Living

Individuals have always sought out a place where they could find commonality.  Seeking out those individuals who have similar interests and views is just one of those innate human behaviors.  We seek to talk with people who interest us about topics that we find engaging.  Never has the ability to find like minded communities been […]

Social Drugs

When it comes to social media, the pharmaceutical business has had a tough go at it. Pfizer, the worlds largest research based organization, has certainly met its share of difficulties in its efforts related to social media marketing.  Like all organizations pharmaceutical companies seek the same end result from a social media campaign:  relationships with […]

Virtual Coupon Clipping

Creating buzz and traffic for businesses small and large is the main goal of the mobile app giant Groupon.  Started in 2008-2009 Groupon has quickly built a profitable phenom connecting consumers with businesses through exclusive discounts.  Groupon’s success is well documented with a 2333% in revenue from 2009 into 2010. The premise of Groupon is […]

When I grow up I want to work in…insurance???

The insurance industry touches on so many aspects of American society.  Protecting individuals from harm, repairing a damaged car after a fender bender, protecting a doctor from a fraudulent malpractice suit, paying for the surgery of a 10 year old when he breaks his arm.  The ins and outs of the insurance industry remain mysterious […]

I Don’t Know What I Don’t Know

I am a person who has some experience and exposure to social media, but I am certainly no expert.  Like many of us, I have a Facebook page and a number of connections there ranging from childhood friends, to business colleagues to close friends who have relocated to distance parts of the country.  I use […]